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Consumer Choice
Protecting the right of Coloradans to choose the energy source that works for their home, business, budget, and equipment.
Protect Our Right to Affordable, Reliable Energy.
A permanent alliance defending affordable, reliable energy throughout the Rocky Mountain Region.
70%+Colorado homes heat with gas
$1,100Average annual family savings
66%Cold-snap grid load carried by gas
4energy measures before Colorado voters on Nov 3, 2026
The Moment
Colorado is being pushed into a natural gas phase-out that no one voted for.
State regulators and political leaders are accelerating forced electrification policies that raise costs on families, renters, builders, commercial property owners, manufacturers, and employers.
EFAR exists to make the energy debate concrete: what happens to your heating bill, your rent, your business, your grid, and your right to choose.
What EFAR Defends
Affordable energy on every front.
Energy policy is decided at the ballot, in the legislature, through regulators, in earned media, and in the minds of voters. EFAR is designed to engage all of it.
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Affordability
Keeping forced conversion costs, rising utility rates, and building mandates at the center of the public debate.
03
Reliability
Making clear that natural gas carries the grid when weather is severe and electricity demand is highest.
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Constitutional Rights
Supporting durable protection that cannot be erased by a single regulatory vote or local gas-ban ordinance.
A Message From Kit Pfeiffer
“Developing our natural resources is the only way to make energy affordable, abundant, reliable, and clean. I've spent my career building successful energy systems, and I know that a future without consumer choice and free energy markets is cold, dark, and poor. We must fight to protect our rights and secure an energy freedom future.”
Kit PfeifferPresident · Energy Freedom Alliance of the Rockies
Meet the leadership team
Who This Is For
Not one industry. A Colorado coalition.
The right to energy choice matters to people who may disagree on plenty else, but share the same need for heat, reliability, and cost control.
Homeowners
Protect access to affordable heating, cooking, hot water, and familiar household systems.
Renters
Prevent compliance costs from being pushed into rents and housing fees.
Small Businesses
Keep operating costs predictable for restaurants, shops, offices, and service employers.
Manufacturers
Defend process heat and industrial energy uses that electricity cannot easily replace.
Builders
Protect housing feasibility at a time when Colorado already faces affordability pressure.
Energy Workers
Stand up for the people and communities that power the Rocky Mountain region.
Ratepayers
Put utility bills and grid reliability ahead of symbolic mandates.
Local Leaders
Give civic and business leaders a serious vehicle to organize and advocate.
Current Focus
Initiative 177 puts energy choice in the Constitution.
Initiative 177 would protect the right of Coloradans to purchase natural gas and the right of distributors to sell it. It is a consumer-choice amendment that leaves existing environmental regulations intact.
If passed, it creates durable protection against gas-ban policies already enacted in some Colorado communities and against broader forced-electrification efforts advanced through state policy.
Colorado families should not be forced into expensive energy choices by unelected regulators.
Freedom to choose. Power to prosper. Rights protected.
How EFAR Works
Built to win the ballot fight and stay in the fight after it.
Public Education
Make the issue personal
Translate energy policy into household bills, reliable heat, housing costs, jobs, and voter choice.
Paid Media & Data
Reach persuadable voters
Use polling, voter segmentation, digital, CTV, mail, and message testing to communicate clearly and at scale.
Legislative Advocacy
Hold the line year-round
Monitor anti-energy proposals, engage policymakers, and support a durable pro-energy coalition.
Join the Coalition
Stay in the fight for Colorado energy.
Get updates on Initiative 177, the policies driving up your energy costs, and how to make your voice heard. No spam — just the information you need to act.